Pinterest predicts “blue beauty” and “mainstream metallics” will be top trends in 2024

13 Dec 2023 --- Pinterest reveals trends it sees emerging in the new year in its new report from data it collected from its users. The image-sharing platform says it is a guide to what people will browse, try and buy next and can be the “ultimate cheat sheet” for marketers.

The annual Pinterest Predicts report provides insights to brands across sectors. The social media site sees about 482 million active monthly users on its platform. 

The report is said to have an 80% success rate. In 2022 year, it was proven successful after forecasting the boom in the “skinification” of hair care, which has grown this year.

“The latest viral hits might be fun to watch –– but they’re problematic for brands and marketers to fully leverage because they are unpredictable and short-lived,” says Stacy Malone, VP of Global Business Marketing at Pinterest. 

“While on other platforms trends come and go rapidly, Pinterest Predicts trends last longer than anywhere else on the internet, offering marketers the ultimate cheat sheet to shape their marketing campaigns in 2024.”

Look to the sea
Blue Beauty was dubbed the next color sensation in makeup. Aquamarine colors are back for 2024, according to the report. Gen Z and Millennials are said to find new ways to incorporate the 60s staple into their modern beauty routines. The following searches were noted:

• Blue eyeshadow aesthetic +65% 
• Fun blue nails +260% 
• Light blue prom makeup +70% 
• Aqua makeup look +100% 
• Blue quince makeup +85%

Consumers are becoming increasingly aware of the importance of body care.Highlighting the next new color, the company says a “blue hue looks striking on all skin tones.”

“Head to glow” body care
Pinterest calls “Head to Glow” a trend in the new year. Body care will trend with Boomers and Gen Z doubling down on luxury lotions, in-home spa experiences and SPF. 

Skin care will trend not only for the face but also the neck down. The following searches were noted:

• Sunscreen +75% 
• Body moisturizer aesthetic +245% 
• Spa aesthetic +60% 
• Body skin care routine +1,025% 
• Body care +845%

Silver tones and bold chrome are already popular and will continue to thrive in 2024. 

Mainstream metallics
Metallics will make their way into the mainstream as Gen Z and Millennials trade their trusty neutrals for something more hardcore. The search “nail art metallic” received a 295% increase in searches on Pinterest. 

In the trend dubbed “Make it Big,” Pinterest asserts that beauty and hair accessories will get “bigger, bolder and bouncier” in 2024. Millennials and Gen Z will opt for styles that match a “fluffy hair” aesthetic alongside sculptural jewelry. The following searches were noted:

• Chunky hoops +45% 
• Big braids hairstyles +30% 
• Wavy perm men +50% 
• Sculptural jewelry +75% 
• Big bun +230%

Pinterest says the “Be Jelly” trend will be seen in couture to beauty ideas. It sees a whole mood inspired by jellyfish bubbling up in 2024 with Gen Z and Millennials driving thesquishy aesthetic. 

The search for jellyfish haircut received a 615% increase in searches. 

Bountiful bows
Pinterest Predicts finds increase in searches for “body moisturizer aesthetic.”Millennials and Gen Z are seen adorning their outfits, shoes, hair and jewelry with plenty of bows next year. The following searches were noted:

• Bow outfit +190% 
• Bow necklace +180% 
• Bow aesthetic +55% 
• Bow crochet +80% 
• Heels with bows +40%

“Bow large or bow small, next year, brings bows for all,” rhymes the company. 

Glass hair and expert advice
According to the Global Cosmetic Industry, 51% of consumers plan to spend more on daily skin care in 2024.

This year, hair trends received over 4.4 billion views on TikTok. The trend will continue in the new year, with a spotlight on glass hair care. 

Consumers will also look to  streamline skin care routines with products that work twice as hard, leading to “overnight miracles.”

Expect to see more “expert approvals,” too. Dermatological skin care is LookFantastic’s fastest-growing category in the UK, as consumers continue to seek recommendations from experts in the medical field. 

By Sabine Waldeck