Revieve reveals consumer skin care concerns across US, Europe and Middle East

13 Dec 2023 --- Personalized digital brand experience company Revieve explores the impact of data in the retail sector. Its latest report, “Wiring the Retail Future: Part 2 - Unearthing the Data Goldmine for Retail Success,” provides insights into consumer skin care demands and preferences shaping the beauty industry across the US, Europe and Middle East.

The research sees data as the new currency for brands and retailers, in an era dominated by technology and AI.

“Data-driven strategies have proven to transcend traditional beauty boundaries for global brands and retailers as technology continues to shape the future of retail,” says Sampo Parkkinen, CEO at Revieve. 

“Revieve’s new report features sophisticated consumer skincare data and key retail insights that will serve brands in making strategic, data-informed business decisions that will give them a competitive advantage over companies that fail to adapt to the latest digital trends in retail.”

The global retail sector, generating a “staggering” 80 zettabytes of data in 2022, emphasizes the data-rich environment within which retailers operate. Revieve’s report focuses on the role of zero and first-party data, and their significance in driving data-driven personalization strategies that result in substantial returns on investment. Gen Z emerges as a driving force, influencing skin care demands and retail technology integration.

According to Revieve, recent studies indicate businesses effectively utilizing these strategies experience a 150% boost in cost savings and nearly 300% revenue growth.

Consumer skin care priorities
Revieve’s collaborative efforts with partners provide insights into the evolving consumer preferences and demographics. 

Key findings in the US:

• Top concerns: Wrinkles, dark circles and visible pores.
• Thirteen percent increase in user engagement with AI Skincare Advisor.
• Gen Z leading demands for retail-technology integration: 40% of users surveyed were Gen Z aged below 30.
• Of the surveyed, 42% have combination skin, 22% contend with dry skin and 20% possess oily skin.

Key findings in Europe:

• Primary concerns: Visible pores, acne, dull and fatigued skin.
• Five-hundred percent increase in user engagement with AI Skincare Advisor.
• Gen Z dominating consumer demands: 55% of users surveyed were Gen Z under 30.
• Of the surveyed, dry skin is prevalent among 18% of customers, while 16% have normal skin.

Key findings in the Middle East:

• Predominant concerns: Dull, fatigued skin, dark circles and acne.
• Nearly 800% increase in user engagement with AI shopping experiences.
• Gen Z and Millennials driving consumer behavior: 41.8% Gen Z, 40.02% Millennials.
• Of the surveyed, 31.5% of customers have combination skin, 30% have oily skin and 16% have normal skin.

Recently, Revieve offered a roadmap for businesses looking to succeed in the rapidly evolving world of retail pointing to personalized experiences, automation and AI. 

Edited by Venya Patel