Revieve and Marionnaud Switzerland launch AI-enhanced personalized hair care advisor

06 Oct 2023 --- Software company Revieve has joined forces with Marionnaud Switzerland, a European distributor of fragrances and cosmetics, to debut an AI Haircare Advisor in Switzerland and Austria.

By joining forces with Revieve, Marionnaud aims to elevate its consumer experience and set new “benchmarks” in the beauty industry. This collaboration combines Revieve’s proprietary mobile selfie diagnostics technology for hair, user input and AI-powered personalized recommendations, all integrated into a single interactive experience.

“Revieve’s Haircare Advisor pioneers a new era of precision hair analysis, tailoring its insights to individual consumer characteristics such as hair type and texture. This tailored approach fosters deeper engagement between customers and brands throughout their hair care journey, enhancing the overall experience and arming brands with invaluable first-party data and insights that yield tangible business results,” says Sampo Parkkinen, CEO and founder at Revieve.

AI for hair
Marionnaud Switzerland uses Revieve’s AI expertise to drive innovation in hair care. The company says the introduction of the AI Haircare Advisor is a testament to its approach to consumer well-being and self-care.

Hair care solutions can be made personal to a consumer using AI.Marionnaud’s AI Haircare Advisor harnesses Revieve’s patented mobile selfie diagnostics technology and AI recommendation engine, which gathers essential customer information. Through this data-driven strategy, Marionnaud’s AI Haircare Advisor extends precise product recommendations that elevate customer satisfaction and bolster customer retention rates.

“We partnered with Revieve to introduce a scientific methodology to hair analysis, allowing us to deliver precise hair care routines to our customers. The advisor experience powered by Revieve aligns perfectly with our mission of empowering people to feel special, and this collaboration allows us to achieve that connection at an even deeper level,” says Martina Müller, commercial director at Marionnaud.

“By providing personalized hair care insights through the advisor, we’re catering to individual needs and enhancing the overall sense of self-care and well-being.”

Additionally, the Digital Haircare Advisor has been designed with a commitment to transparency. Marionnaud’s consumers are presented with personalized product recommendations and ingredient information, empowering them to make informed choices aligned with their preferences and values.

Hair care innovations
In hair care solutions, Symrise recently introduced an anti-dandruff active, Crinipan PO. The premium-grade, high-purity ingredient offers proven efficacy and an option to replace zinc pyrithione, an EU prohibited substance. Symrise added piroctone olamine to its portfolio, which the company touts as a widely recognized and trusted anti-dandruff ingredient.

Last month, a study revealed that patchouli (Pogostemon cablin) leaf extract alleviated scalp dryness and was clinically evaluated on volunteers with dry and flaky scalps. In addition to looking at the physiological benefits of the leaf extract, its effects on stimulating emotions were assessed through three neuroscientific methods.

Edited by Sabine Waldeck