26 Apr 2024 --- Luxury e-commerce platform Saks launches a “technology-driven” media network to help brands reach the luxury retailer’s customer base with digital advertising throughout the shopping experience. Joining its peers Macy’s and Nordstrom, the company aims to help participating brands deliver “product inspiration and discovery that aligns with customers’ interests.” It is optimizing first-party data within the Saks Media Network to broaden its on-site experience capabilities for luxury shoppers.
