BASF creates pathway to sustainability by leveraging digitalization and innovation
28 Jul 2023 | BASF
Dr. Hans-Martin Haake, head of application technology for personal care EMEA, shares how BASF created Euperlan NL Pearl as an example of a product based on natural wax, combined with a surfactant solution. This process allows it to be used in shampoos for hair conditioning and anti-breakage benefits. Renata Oki, head of market development for personal care EMEA, also discusses the company’s focus on sustainability, innovation and digitalization.
