Eye shadow trends in the US and Canada spotlight skinification and ethical claims
Eye shadow is a versatile makeup tool that has gained popularity due to its ability to produce different looks, enabling users to express individuality through creativity. Innova Market Insights...
Mask and treatment trends in North America
Masks and treatments have become essential in skin care routines across North America, evolving from occasional indulgences to must-have solutions for targeted concerns. Consumers seek effective...
Merging wellness with functionality: North American deodorant trends
Deodorant innovations in North America are evolving toward wellness and skin care-focused solutions, syncing with consumers’ lifestyles and how they use the products. Innova Market Insights’...
Men’s care trends in North America: Exploring precision and sensory appeal
The North American market has created innovation opportunities to give the modern man a makeover that combines self-care, functionality, and a touch of exclusivity. Once limited to shaving products,...
Global home care fragrance trends
Consumers globally value home care products’ fragrances more than their functions. They are more receptive to adding new fragrances to their homes because they believe home care products give them a...
Fragrances market trends in China, Japan & South Korea
Fragrances in China, Japan, and South Korea are moving toward functional, personalized, and sustainable experiences. Innova Market Insights dives deep into fragrance market trends, highlighting that...
F&B-inspired beauty packaging: Global market trends
In the competitive beauty industry, a product’s packaging creates the first impression of the brand and often influences purchasing decisions. Recently, food and beverage-themed beauty product...
Lip gloss and lipstick trends in the US and Canada
Lip gloss and lipsticks express individuality, confidence, and self-care. As consumers across North America seek products that deliver rich pigments and nourishing benefits, brands respond with...
