About the author
Lauren Goodwin Grafton
Lauren Goodwin-Grafton is a reporter for Personal Care Insights, informing on a range of topics and industry news in the personal care field, including cosmetics, body care and women's wellness. As a beauty and fashion journalist with over 10 years experience working on renowned women’s magazine titles, she is passionate about female-focused lifestyle choices and conscious consuming.
Lauren Goodwin Grafton 's articles
Vitality Institute tackles hyperpigmentation with new chemical peel
Vitality Institute has debuted a professional-grade chemical peel, VI Peel Precision + Peptides. The launch builds on the company’s former treatment portfolio, which utilizes clinically-backed,...
Maëlys’ body care inspires new Whipnotic flavor in cross-category collaboration
Results-driven body care brand Maëlys has partnered with swirl-activated whipped cream company Whipnotic to launch a limited-edition tropical cream flavor, Get-Whipped. The whipped cream’s fragrant,...
Naydaya founder on non-invasive cellulite solution shaping the body care category
Wellness brand Naydaya has launched the Leg Sculpting Cup, a silicone, home-use cupping tool designed to improve skin firmness and reduce the appearance of cellulite. The product leverages vacuum...
Elevated wellness: Smile Makers blurs lines between intimacy and skin care
Global intimate wellness brand Smile Makers has reintroduced its signature two-in-one massage and body oils, the Regenerating Day oil and the Hydrating Night oil, to its existing Intimate Health...
Gourmet cosmetics: Rare Beauty and Tajín’s collaboration on food-inspired color cosmetics
Rare Beauty, founded by American pop star Selena Gomez and the seasoning brand Tajín, is partnering to launch a limited-edition lip and cheek color cosmetic set with vibrant Tajín-inspired hues. The...
Parudeesa debuts sustainable deodorant inspired by ancient scent rituals
Eco-luxury body care brand Parudeesa has introduced a solid deodorant body bar, aiming to meet clean beauty expectations and keep sustainability demands in mind. The product blends the ancient...
Evolved By Nature and Doré unite to bring biotech peptides into French skin care
US cosmetic actives specialist Evolved by Nature has collaborated with the French skin care company Doré to introduce two products: the Peptides Bouclier Intégral Barrier Boost Essence and Peptides...
Plastic surgeon slams jawline balaclava trend over lack of scientific evidence
Interest in jowl-sculpting balaclavas is growing across online consumer markets due to social media influences and cultural trends. These wearable compression-style masks claim to reduce jowls and...
