Flavex Sepawa Congress 2025

Lauren Goodwin Grafton

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About the author

Lauren Goodwin-Grafton is a reporter for Personal Care Insights, informing on a range of topics and industry news in the personal care field, including cosmetics, body care and women's wellness. As a beauty and fashion journalist with over 10 years experience working on renowned women’s magazine titles, she is passionate about female-focused lifestyle choices and conscious consuming.

Lauren Goodwin Grafton 's articles

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Weleda debuts mix-and-match serum drops for modular beauty routines

Weleda has launched six, all-natural, vegan Serum Booster Drops powered by plant-based actives. Each Serum Booster Drop pairs a scientifically proven active ingredient, developed and clinically...

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“Ending neck neglect”: Naydaya introduces hydrating shields to close the gap in décolletage care

UK-based women’s wellness brand Naydaya has launched Neck & Chest Wrinkle Shields. The 100% medical-grade, vegan silicone patches offer a non-invasive, nighttime solution that can be reused up to 15...

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Ulike unveils LED face mask to democratize clinical-grade treatments

Ulike has launched the ReGlow LED Face Mask to make professional-grade skin care accessible at home with a simplified device. The four-in-one portable mask brings innovation to the at-home beauty...

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Savaip founder on dual formulation for eczema and acne-prone skin

Lithuanian-founded skin care brand Savaip has launched the Multi-Soothing SOS Mask, a dual-action product formulated for sensitive skin concerns, eczema, dermatitis, and acne. Savaip aims to address...

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Brighton Wellness Festival founder on democratizing personal care

Brighton Wellness Festival (BWF), the UK’s new wellness platform for inclusive well-being, has announced a flagship program: The BWF Summit, set to take place on October 4, 2025. The launch comes as...

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Vitality Institute tackles hyperpigmentation with new chemical peel

Vitality Institute has debuted a professional-grade chemical peel, VI Peel Precision + Peptides. The launch builds on the company’s former treatment portfolio, which utilizes clinically-backed,...

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Maëlys’ body care inspires new Whipnotic flavor in cross-category collaboration

Results-driven body care brand Maëlys has partnered with swirl-activated whipped cream company Whipnotic to launch a limited-edition tropical cream flavor, Get-Whipped. The whipped cream’s fragrant,...

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Naydaya founder on non-invasive cellulite solution shaping the body care category

Wellness brand Naydaya has launched the Leg Sculpting Cup, a silicone, home-use cupping tool designed to improve skin firmness and reduce the appearance of cellulite. The product leverages vacuum...

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