A heightened awareness of climate change and the effects urban air pollution has on the appearance and health of the skin has spurred demand for anti-pollution beauty products. At the same time, fast-paced consumer lifestyles are prompting multifunctional skin care solutions.Innova Market Insights data suggests an increase of 4% CAGR in personal care launches with anti-pollution claims globally between 2020 and 2024. Europe is leading in personal care product launches with anti-pollution claims (50%), followed by Asia (23%), with skin care remaining the dominant subcategory.
