12 Feb 2024 --- An interplay between Western and Eastern beauty trends is coming to the forefront following the COVID-19 pandemic and globalization through social media. Western beauty companies are growing in the personal care industry by tapping into trends such as smokey eyeshadow and pops of color. Innova Market Insights data indicates a 2% growth in personal care and beauty launches in Western countries from October 2018 to September 2023. Face/Body Cosmetics had the leading share of launches, especially Face Foundations/Illuminators.
