A study has found that tweens and teenage girls following beauty advice on TikTok may harm their skin by being encouraged to adopt intensive routines meant for adults. The results show that girls aged seven to 18 use, on average, six skin care products and have a routine exceeding 10 minutes, using products mainly created for mature skin. The study revealed that videos on TikTok, often titled “Get ready with me,” frequently use digitally trending products that may come at a “high cost.” Apart from being expensive, these products can cause irritation, allergic reactions, and enforce social pressures regarding beauty and race.
