Hydrinity expands to the Philippines with D Mark Beauty partnership
Key takeaways
- Hydrinity’s partnership with DMark Beauty positions the US brand in the fast-growing Philippine aesthetics market, projected to reach US$2.7 billion in skin care sales by 2025.
- Backed by 77.3% year-over-year growth and expanding international distribution, Hydrinity continues to strengthen its presence among dermatologists and aesthetic providers worldwide.
- Premium, science-led imports are in demand, driving Filipino consumers toward high-performance international brands, with US products leading imports.
US-based skin care brand Hydrinity Accelerated Skin Science (Hydrinity) has entered into a partnership with DMark Beauty, a distributor of professional skin care products, in the Philippines. The move comes as consumers in the region are seeking sophisticated skin care products and minimally invasive skin-rejuvenation treatments.
Through this deal, DMark Beauty will introduce Hydrinity to a nation of more than 112 million consumers within “one of Southeast Asia’s most dynamic and rapidly expanding aesthetic markets” — projected to reach an estimated US$2.7 billion in skin care sales for 2025.
Fast-growing aesthetics hub
The Philippines represents one of Southeast Asia’s fastest-growing aesthetics hubs, supported by a robust professional landscape and rising consumer demand.
The country is home to thousands of board-certified dermatologists, and the medical aesthetics sector is rapidly expanding, fueled by demand for premium skin care, evidence-based aesthetic procedures, and heightened awareness of skin health.
According to Brent Nixon, COO of Hydrinity, DMark Beauty has been recognized as one of “the most respected skin care and aesthetic technology providers in the Philippines.”
“Nikki [DMark Beauty CEO] is a visionary, and her team’s deep expertise will position Hydrinity as a technological and clinical leader in this important market. We are excited to partner with them and launch Hydrinity in the Philippines,” he says.
Premium skin care boost
This rising demand for professional skin care in the Philippines has also driven interest in imported skin care brands, particularly those formulated with active ingredients that support skin wellness and protect against environmental pollutants.
Products from the US account for more than one-third of imports, making it the leading country of origin for premium skin care in the Philippines, according to Hydrinity.
Hydrinity was recognized as the fastest-growing professional skin care brand among the top 15 brands in the US for the second consecutive year. “As the premier choice for skin care solutions, we aim to represent only the most advanced and prestigious skin care innovations. When leading aesthetic physicians began discussing Hydrinity, we immediately took notice. After thorough evaluation of its science and clinical results, we recognized its exceptional potential,” says Nikki Tang, CEO of DMark Beauty.
Growth on the global stage
DMark Beauty brings clinically backed European and US brands to the Philippines, giving dermatologists early access to global innovation. Their portfolio includes dermatology societies, national aesthetic conventions, and medical education led by key opinion leaders.
Earlier this week, Hydrinity was recognized as the fastest-growing professional skin care brand among the top 15 brands in the US for the second consecutive year.
Hydrinity achieved 77.3% year-over-year growth and a 47% increase in professional accounts year-over-year, reinforcing the brand’s position in the professional skin care market.
This recognition underscores Hydrinity’s sustained momentum, innovation leadership, and expanding global presence in the professional skin care market.
“Earning this recognition is a powerful validation of our science, strategy, and the trust skin care professionals place in us,” says Keith O’Briant, CEO of Hydrinity.
“This past year marked a significant milestone for our brand — from launching additional breakthrough technologies to expanding into new categories and global markets.”
Over the past year, Hydrinity has expanded into 10 international markets, including Australia, Singapore, and the UK, strengthening its global footprint and accelerating adoption among skin care professionals on the global stage.
The skin care brand also expanded into the body care category with Encore Body Hydrator and released the RetaXome Daily Retinal Hydrator.
In December, Personal Care Insights reported that Hydrinity partnered with Meta Cell to bring its products to the Caribbean.
We previously spoke with Hydrinity about its shift from regenerative medicine to personal care. O’Briant discussed the company’s plan to expand its global market reach.
“Expanding into the European, Asian, and South American markets is an exciting step for Hydrinity, and we are approaching it with a tailored strategy that respects the unique cultural and skin care needs of these regions. We are partnering with local experts and dermatologists to understand the specific concerns and preferences of consumers in these markets,” O’Briant told us.
In March 2025, Hydrinity partnered with Den Esthetics, a medical products provider in the Benelux region — Belgium, the Netherlands, and Luxembourg. The companies said the partnership would benefit from the growing demand for premium skin care in the countries.
