19 Sep 2022 --- Lancôme is unveiling a collaboration with eight-time Latin Grammy-winning singer Rosalía for its La vie est belle fragrance. Rosalía promotes the La vie est belle slogan – “Life is what you make of it. Make it Beautiful” – through this cooperation. Rosalía will be featured in a number of the brand’s social media posts and advertising efforts in the US to market the collaboration.
