05 Jan 2024 --- The L’Occitane Group is entering the home fragrance market with Italian luxury brand Dr. Vranjes Firenze. The French luxury retailer says the acquisition will “build a geographically balanced portfolio of strong premium beauty and fragrance brands.” Created in 1983 by Dr. Paolo Vranjes, the brand is known for its luxury home scents, availble in over 75 countries and a network including 28 mono-brand stores and 650 points of sale.
