Lush releases Eid collection weaving cultural storytelling into skin care
Key takeaways
- Lush’s 2026 Eid collection celebrates Ramadan and Eid traditions with products designed for Iftar rituals and cultural significance.
- The collection promotes diversity and inclusion through Lush’s Co-Create program, involving staff from diverse backgrounds in product development.
- Key ingredients like blackcurrant and fair trade almond oil reflect Lush’s commitment to authentic representation and ethical sourcing.
Lush is commemorating traditional Muslim holidays with its fifth annual Eid collection in time for Ramadan. The collection is inspired by the sensory experiences of Ramadan, Eid, and community during Iftar. The collection has been available in MENA regions since January 15 and will launch globally on February 5.
The product range is part of Lush’s Co-Create program — an internal internship that invites staff from diverse backgrounds to collaborate with the Lush research and design team on the product development process.
The program aims to promote diversity, inclusion, and equity by weaving cultural storytelling and representation into its product line‑up. Through the program, Lush represents culturally significant holidays and rituals while diversifying its product portfolio and international reach. The program also fosters internal engagement among staff.
Blackcurrant and hydration for Iftar
The 2026 Eid collection focuses on sensory experiences associated with Eid and features products designed to build a comprehensive routine throughout the holy month of Ramadan.
The Lailah “night” soap, Basma “smile” body scrub, Noor “light” lip balm, and Salam “peace” shower gel make up the Eid collection, while the Hiba “gift” or “blessing” gift set combines the shower gel and body scrub in 100 g sizing as an alternative.
The collection prioritizes ingredients with hydrating and soothing properties while being culturally relevant and nostalgic. Lailah and Salam both contain blackcurrant extract. The fruit is often consumed as a drink in Muslim communities while breaking fast during Iftar for its hydrating and sugary properties.
The collection is inspired by the sensory experiences of Ramadan, Eid, and community during Iftar.
The Noor lip balm is made with fair trade almond oil that supports Palestinian farming communities, illustrating Lush’s strategy toward ethical production on various levels of its supply chain.
Regarding packaging design, the collection features two exclusive illustrations by Palestinian Jordanian graphic designer Abeer Anabtawi. The wrapping on the Hiba gift set, and the Night Before Eid cotton knot wrap are designed by Anabtawi.
“Eid is all about sweet togetherness — gathering with loved ones, sharing laughter, celebrating traditions that bring us closer,” says Yasmin Saif, from the Lush staff Eid collection focus group.
“With this collection, we wanted to bottle up that warmth and nostalgia, using scents and ingredients that feel both comforting and joyful. From the rich, velvety lather of Lailah soap to the fresh burst of Salam shower gel, each product is a little reminder of the moments that make Eid so special.”
