26 May 2023 --- The International Private Label Consult’s (IPLC) latest research report, released ahead of PLMA in the Netherlands, states that the joint effects of inflation, Brexit and the Russian invasion of Ukraine bore a major cost burden on private label beauty buyers and retailers. PersonalCareInsights caught up with spa hair wrap brand Smart Microfiber Sweden at the show to discuss the importance of the price-quality ratio to meet current market expectations.
