15 Sep 2022 --- Shiseido has initiated the fourth phase of its open innovation program, “fibona,” as a part of its “co-creation with startups” in China. The themes for this phase are medical beauty technology and holistic beauty technology.The program collaborates with start-up companies to bring new ideas for Shiseido to implement into its products. It “aims to speedily apply the ideas of start-ups to our products and services,” says the company.