28 Aug 2024 --- Walmart is ramping up its presence in e-retail for luxury cosmetics with the launch of Premium Beauty on Marketplace. The site will be integrated within Walmart’s digital marketplace and include over 20 new brands like Cosrx, T3 and Beachwaver in addition to its existing assortment of skin care products and hair tools. Backed by custom storefronts and editorial content, Premium Beauty at Walmart is intended to convey an “elevated, seamless brand experience.”
