Cosmetic Business 2025

Gen Z consumers are driving a revival for mystery beauty boxes as they continually gravitate toward joy-driven, surprise-led beauty experiences. The beauty subscription brand Ipsy tells us that the momentum for its surprise boxes...

Cosmetics ingredients scanner app OnSkin has launched Safe Choice, a science-backed in-app distinction stamp to help consumers identify products made exclusively with safe ingredients.To determine the Safe Choice designation of...

A recent report ranking the top 100 beauty brands on TikTok in the UK and Europe shows that success on the platform not only hinges on posting more content, but on how strongly audiences respond to it. Makeup and skin care...