Cosmetic Business 2025
Date
04 Jun 2025 - 05 Jun 2025
Location
Organizer
Leipziger messe GmbH
Makeup
Protect the Dolls: MAC and Conner Ives launch limited edition collection for trans visibility
MAC Cosmetics has partnered with Conner Ives for a limited edition “Protect the Dolls” lipstick and t-shirt to support trans equality. All of the proceeds from the collaboration will go to organizations advancing...
Skin Care
Estée Lauder rethinks global marketing by unifying partner data
Estée Lauder Companies (ELC) has appointed WPP, a global advertising and marketing services company, as its first global media partner. The partnership will create a unified system for paid media and marketing across...
Skin Care
K-beauty targets India as SWANA volatility reshapes expansion strategies
K-beauty brands are expanding into India as they seek to diversify their markets, following record overseas sales and growing geopolitical uncertainty in the South West Asia and North Africa (SWANA) region. Several brands are...
