Cosmetic Business 2025
Date
04 Jun 2025 - 05 Jun 2025
Location
Organizer
Leipziger messe GmbH

Makeup
Surprise box resurgence: Gen Z seeks shareable and intentional beauty experiences
Gen Z consumers are driving a revival for mystery beauty boxes as they continually gravitate toward joy-driven, surprise-led beauty experiences. The beauty subscription brand Ipsy tells us that the momentum for its surprise boxes...

Clean Beauty
OnSkin introduces Safe Choice stamp to push industry toward cleaner cosmetics
Cosmetics ingredients scanner app OnSkin has launched Safe Choice, a science-backed in-app distinction stamp to help consumers identify products made exclusively with safe ingredients.To determine the Safe Choice designation of...

Makeup
Why L’Oréal Paris, Nyx and MAC are dominating TikTok beauty
A recent report ranking the top 100 beauty brands on TikTok in the UK and Europe shows that success on the platform not only hinges on posting more content, but on how strongly audiences respond to it. Makeup and skin care...
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