Aquaphor introduces baby lotion to promote parental bonding
Key takeaways
- Aquaphor has launched its first baby lotion designed for sensitive skin and daily skin care routines.
- The formula uses Provitamin B5, Ceramide NP, glycerin, and hyaluronic acid to hydrate and protect babies’ skin.
- The lotion targets parents’ emotional connections with their babies, as research shows skin-to-skin contact supports bonding.
Aquaphor has launched its first lotion for babies, Aquaphor Baby Sensitive Lotion. The product responds to parents’ growing demand for baby skin care products formulated specifically for sensitive skin.
According to the brand’s research, 72% of parents report that their baby’s skin is dry and sensitive. Beyond targeting these concerns, the lotion also aims to promote daily skin care routines, as further research shows that bonding between parents and babies is amplified through touch.
To ensure that parents can use the lotion daily, the formula was designed to be fast-absorbing and lock in moisture without leaving a greasy residue. It is intended for babies aged three months and older.
“With our new Baby Sensitive Lotion, we’re delivering clinically proven moisturization for babies’ sensitive skin while helping parents make everyday routines an opportunity for skin-to-skin bonding,” says Patricia Popowich, brand director at Aquaphor.
The formula contains Provitamin B5 and Ceramide NP, which help support the baby’s moisture barrier, while glycerin and hyaluronic acid help hydrate the skin.
The hypoallergenic lotion is free from fragrance, parabens, and dyes, and carries the National Eczema Association’s seal of acceptance.
Skin care as an emotional tool
Aquaphor conducted research to explore how caregivers bond with babies through touch and their daily skin care routines. The findings indicate that skin-to-skin contact plays an important role in how parents and babies bond and form emotional connections.
According to the brand’s survey, 95% of parents say skin-to-skin time contributes positively to their bond with their baby, but 78% say physical contact becomes less frequent as the baby grows older.
Against this backdrop, Aquaphor positions the product as a tool aiding in the bonding process. “As a pediatrician-recommended brand, we are proud to be a trusted advocate helping parents and caregivers create meaningful experiences,” Popowich says.
The research aligns with previous findings from Kenvue, which showed specific skin care routines, particularly those containing oat-derived products, can help support parent-infant bonding.
