An estimated £3.8 billion (US$4.84 billion) is up for grabs this Black Friday in the UK and beauty products are primed for the big day with direct traffic up by 48%. The Black Friday Readiness Report by digital PR agency Tank analyzed 165 of the UK’s biggest online retailers across ten product lines from November 2023 to October 2024. It investigated the monthly organic search traffic for Black Friday-specific keywords.
