The global skin care industry is evolving as consumers increasingly view skin care as essential to wellness and self-expression. Skin care extends beyond aesthetics, serving as a cornerstone of health and helping protect, nourish, and rejuvenate the skin amid environmental challenges. Innova Market Insights highlights consumers’ shifting preferences toward multifunctional solutions, sustainable practices, and ingredient-focused innovation. The global market researcher also explores future opportunities for brands as they redefine their strategies to align with evolving customer priorities.
