American grooming brand Harry’s has launched its latest razor system, Harry’s Plus, which it claims is “its most comfortable, pivoting razor yet.” The launch follows the expiration of key patents in razor design, allowing the brand to create a novel blade engineered to meet the evolving expectations of modern male grooming routines. Emerging consumer insights fueled the recent development of Harry’s Plus. While Harry’s accounts for 25% of all razor sales in the US, and eight out of 10 consumers resonate with the brand, Harry’s has identified an opportunity to convert the remaining segment by addressing men’s unmet grooming concerns and rethinking traditional razor design.
