E.L.F. Cosmetics has launched Color E.L.F.nalysis, a digital personalized beauty tool developed with social media platform Pinterest. The tool allows users to find personalized makeup shades that suit their skin and forward them to a Pinterest board to shop for the recommended products. By uploading a picture of oneself, the tool analyzes whether the skin tone is warm or cool, bright or muted, and has a light or deep contrast. When the tool has found shades suitable for their features, users are matched up with a Pinterest board.
