The beauty industry is increasingly developing anti-aging solutions that incorporate collagen because it helps improve skin elasticity and hydration while reducing the appearance of wrinkles. Anti-aging solutions are gaining popularity due to consumers demanding youthful, glossy, and hydrated finishes from their products. According to Innova Market Insights’ Beauty & Personal Care 2025 Survey, 50% of consumers globally are interested in collagen for its anti-aging properties. Moreover the market researcher finds that 31% of consumers want collagen in their functional food and beverages to enhance skin, hair, and nails. Major beauty brands like Estée Lauder, Givaudan, and Beiersdorf have developed creams and serums using collagen that boast reduced wrinkles and skin barrier decay.
