PCHi 2026: Huiwen Biology targets high-efficacy demand with PDRN innovation
09 Apr 2026 | Huiwen Biology
On the show floor of PCHi, Kayco Mou, global operations international business manager at Huiwen Biology, discussed the global launch of the company's new PDRN ingredient, highlighting PDRN's growing popularity in cosmetics. She pointed to a major shift in China’s beauty market, where consumer demand for novel, high-efficacy products has fuelled the rise of local indie brands over traditionally dominant international players. In response, Huiwen is focusing on advanced technologies to enhance ingredient performance, alongside a strong emphasis on quality and clinical evidence as consumers become increasingly discerning.
This is Sabina Waldeck for Personal Insights at PCHI joined by Keiko Mo, who is the Global Operations International Business Manager at Shanghai Hoiwen Biotech.
Welcome.
Thank you.
So what are you showcasing here at PCHI and could you tell me a bit about the new ingredient launch?
Actually, our company already been shown PCHI over decades.
So for this year at the very beginning, I say in March, we globally.
Launch a new product called the HWPDR and DDS at PCH.
We're very happy to, welcome the foreign medias, international medias, to present our product globally even when our now stay in China.
And could you tell me a bit about the ingredient about the PDRN and what properties it has for the skin?
OK, so we know that PDRN is getting much, much more popular in the world and maybe first of all it's become appear in Europe for medical use because of the skin booster injection in Korean market by Ri brand, they get more and more popular in the cosmetic brands.
I believe that there are more consumers for skincare.
So our company actually developed sodium DNA, dating back to 10 years ago.
At that time already acquired the patent.
So though PDRNs get popular in those days, we already, laid a foundation for this product over 10 years and already, adopted by, clients domestically and abroad.
So.
This year, at PCHI will bring our new product, HWPDR and DDS, which is we utilize the, the 3rd generation of carrier technology, to improve the penetration effect and also to improve the, skin filling, to make it a skin-friendly feeling, and also, better skin permeation and also to have a stable structure.
And how does what you're showcasing adhere specifically to the Chinese beauty consumers and then also globally?
Our company, we have established in 2001 and we do a lot of business both domestically and abroad, and our products apart from this new ingredient already be traded globally.
So, of course, this one, we actually is co-developed by one Japanese company.
Nikon Fine Chemical and our company and this company is actually a specialist in the liposome field.
So our company already worked with them over 20 years.
This is what we did with the international institutions or international companies or keep on the technical communication or business, globally.
So that's why, this product, we will, bring to the world.
Yeah.
And how do you expect the Chinese beauty market to evolve in the next 5 to 10 years and how will your company be a part of that?
I think it's a big question, you know that actually the Chinese beauty market already seen big change in the past 10 years.
You know, in the past, you will see many international brands.
They are occupying the market and now many indie brands like the Boya and Ts and they have become very, very popular, especially on the young generation.
I think this is market driven because the consumers, they changed.
They are looking for something new.
They are looking for something funny, and also they are looking for something that is really taking effect, so that is.
What our company did, we offer active ingredients, many as PR we already offer the cosmetic application grade, but now we choose the new technology to improve the, efficacy.
That means, first of all, PDR is about whether it works, but now we use the new technology to make it, how to make it work better.
We we think that the consumers, they are become more and more stricter on the ingredients and that is what we are looking for to grow up with them and also to offer the quality and stable and also the evidence, the scientifically evidence value by the ingredients.
And thank you for joining Press Insights.
