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TikTok ban threat propels C-beauty brands into mainstream spotlight

TikTok ban threat propels C-beauty brands into mainstream spotlight

Mounting uncertainty around TikTok’s future in the US, including reports of a possible standalone US version, has triggered a ripple effect across the beauty industry. Millions of users have flocked to Chinese lifestyle app Xiaohongshu, boosting the global visibility of Chinese cosmetics. The Chinese-owned platform has until September 17 to sell its US operations or face a nationwide ban. With the deadline rapidly approaching, shifting user behavior has helped Chinese beauty brands gain traction among Western consumers, particularly through viral videos and influencer-led product reviews.
Biosurfactants offer sustainable replacement for beauty’s green shift
Biosurfactants offer sustainable replacement for beauty’s green shift
The beauty industry continues to innovate its ingredient supply chain, and biosurfactants stand out as a sustainable swap. The naturally derived cleansing agents offer a more circular and scalable upgrade to conventional surfactants.Biosurfactants help formulators cut carbon, boost mildness, and meet growing consumer demands for high-performing, low environmental impact products.
Breaking grooming barriers: Megababe launches Après Shave targeting Gen Z
Breaking grooming barriers: Megababe launches Après Shave targeting Gen Z
Megababe has launched Après Shave, a roll-on solution for reducing post-shave razor bumps and ingrown hairs. The brand claims the solution is quick-drying and gentle, leaving the skin visibly clearer and smoother after various hair removal methods, including shaving, waxing, and epilating. Après Shave is suitable for bikini lines, underarms, legs, and other areas of the body. Megababe’s body care line targets taboo body issues that consumers feel uncomfortable talking about, such as chafing, shaving, intimate cleansing, and body odor. The launch reflects changing attitudes toward female grooming and the rising influence of Gen Z’s inclusive, stigma-free approach. 
Galactoarabinan: A Multi-Functional Natural Polymer for Next-Generation Personal Care
Galactoarabinan: A Multi-Functional Natural Polymer for Next-Generation Personal Care
Galactoarabinan, derived from sustainably harvested larch trees, is a biodegradable polymer offering multifunctional benefits in skincare and haircare. It enhances moisturization, anti-aging, SPF performance, and pigment dispersion. With clean extraction, broad formulation compatibility, and global regulatory approval, it supports eco-conscious, high-performance personal care aligned with modern consumer values.

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Cosmetic Business 2025: Seppic reveals natural inspiration formulation kit
Cosmetic Business 2025: Seppic reveals natural inspiration formulation kit

Bettina Barlog, senior business development manager at Seppic, tells us about the company’s new formulation kit, Natural Inspiration. Two formulas were exclusively developed for the Cosmetic Business trade show. Barlog explains that the formulas are all based on Seppic’s natural range, Solagum.

Cosmetic Business 2025 review: Sustainability drivers and healthy aging proliferate
Cosmetic Business 2025 review: Sustainability drivers and healthy aging proliferate
At Cosmetic Business 2025 in Munich, Germany, eco-conscious solutions from formulation to packaging dominated the trade show floor. Standout trends included customizable and ecological packaging, longevity-based skin care, and cosmetics combining high-quality sensory appeal with sustainability credentials. Naturalness was incorporated wherever possible, with beauty companies targeting the consumer preference for green ingredients and packaging.

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K-beauty and AI drive rapid cosmetic innovation
Korean skincare and AI on female face
Data and artificial intelligence (AI) are increasingly used in the cosmetics industry, especially for K-beauty. According to Trendier AI, beauty companies can cut their marketing research and production time by tenfold, innovate new ingredients, and speed up consumer feedback by using the emerging technology.  “[AI in the beauty industry] isn’t just about the future, it’s already happening now. AI is being applied across the entire value chain of the beauty industry. This includes new ingredient research, product concept development, creating marketing claims, social media content creation, and global sales strategy,” Kei Chun, CEO and co-founder of Trendier AI, tells Personal Care Insights.  
Schwan Cosmetics highlights styrene-free beauty packaging for EU compliance
Schwan makeup packaging
Schwan Cosmetics has launched its styrene-free Flx-Technology to help prepare its customers for EU legislation by providing market-ready cosmetics applications. The solution aligns with the Single-Use Plastics Directive, which requires all packaging to be reusable or recyclable by 2030, with binding recycled content targets. According to the company, Flx-Technology replaces traditional acrylonitrile butadiene styrene and other styrenics with readily recyclable PET and PP. The material is designed for cosmetic pencils and to protect volatile formulations “without sacrificing aesthetics or cost.”
Maybelline enters the ring as WWE’s first cosmetics partner
women wresting in ring
World Wrestling Entertainment (WWE) has made Maybelline New York its official cosmetics partner. The beauty brand was the presenting sponsor for Evolution, WWE’s all-women’s premium live event, marking the brand’s debut in professional wrestling.
Natural vs sustainable: Cosmetic ingredients’ exploitation of environmental resources
tractor on field cutting down trees deforestation
Natural cosmetic ingredients require large amounts of resources, such as land and water, complicating sustainability in the manufacturing process. Assuming that “natural equals sustainable” creates a fine line to greenwashing, and labels often mislead consumers into making unsustainable choices.Ahead of the EU’s Deforestation Regulation (EUDR), which is set to take effect later this year, Personal Care Insights sits down with industry experts to discuss the complexity of sustainability that the natural cosmetics industry faces.
Lip gloss and lipsticks trends in the US and Canada
A woman applying lip gloss.
Lip gloss and lipsticks express individuality, confidence, and self-care. As consumers across North America seek products that deliver rich pigments and nourishing benefits, brands respond with innovative formulations that enhance lip health. Innova Market Insights Innova’s 360 research explores factors influencing lip cosmetics and highlights emerging innovations, consumer demands, and future brand opportunities. 
IFT First 2025 live: Beneo highlights natural toolkit for weight management formulation
Beneo's stand at IFT First 2025.

Nutrition Insight

At IFT First 2025 in Chicago, Illinois, US, Beneo (Booth S1634) is showcasing its nutrition-forward solutions for weight management and consumers using GLP-1 medications. Live on the trade show floor, Nutrition Insight sits down with Kyle Krause, Beneo’s regional product manager, to discuss how its range of ingredients — including prebiotic chicory root fibers, the low-glycemic carbohydrate Palatinose, and plant-based proteins — provides brands with diverse, science-supported solutions to target key health concerns such as satiety, blood sugar control, and digestive wellness.
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Business News

UK beauty industry outpaces economy but exports and employment expected to decline

The British Beauty Council’s annual The Value of Beauty report has revealed that the personal care industry is growing significantly faster than the UK economy. The report, commissioned by Oxford Economics, shows that the UK’s beauty sector contributed £30.4 billion (US$38.91 billion) to GDP in 2024, an increase of 9% yearly (5% adjusting for inflation). The recorded growth rate is four times faster than the overall UK economy’s 1.1%, compared to 5% for beauty. However, despite this GDP contribution, employment and export levels within the sector are predicted to decline in 2025. 

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Regulatory News

Brazil encourages artisanal beauty market with relaxed product regulations

Brazil has introduced a law exempting artisanal personal care products from registration in the Brazilian Health Regulatory Agency (Anvisa). The new legislation aims to simplify the production and marketing of hygiene products, cosmetics, and perfumes manufactured by small producers — particularly individual entrepreneurs. 

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Personal Care Insights News

World Skin Health Day: CeraVe and ILDS partner to close global skin care gap

The International League of Dermatology Societies (ILDS) and L’Oréal-owned CeraVe have partnered for the No Health Without Skin Health project, which aims to raise awareness of skin diseases. The project includes nine events worldwide on World Skin Health Day today. The global initiative, founded by the ILDS and the International Society of Dermatology, aims to educate people about the importance of skin health and encourage discussions and actions that work toward improving it. The collaboration is working to illuminate the over 3,000 skin diseases globally, including acne, eczema, and scabies.

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Sun care spotlightJul2025

According to 42% of consumers worldwide, “long-lasting” is the most influential claim when purchasing sun care products. Globally, the sun care category has grown 8% from April 2020 to March 2025. Whi...

Product innovation

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Biosurfactant boosters Jul 2025

Biosurfactants are bubbling up in beauty. According to Innova Market Insights data, global personal care product launches featuring biosurfactant claims grew by +5% between April 2020 and March 2025. While nearly half (49%) of these launches were in the Hand, Bath & Shower category, Skin Care is making the biggest splash with a +37% surge in new products over five years.

Trend analysis

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Beauty of agingJul 2025

Innova Market Insights data indicates +11% growth in anti-aging claims for Personal Care launches from 2020 to 2024. Skin Care is dominating the anti-aging space, but Body Care is picking up the pace.

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Cosmetic Business 2025: Seppic reveals natural inspiration formulation kit

Bettina Barlog, senior business development manager at Seppic, tells us about the company’s new formulation kit, Natural Inspiration. Two formulas were exclusively developed for the Cosmetic Business trade show. Barlog explains that the formulas are all based on Seppic’s natural range,...

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Cosmetic Business 2025: Provital addresses adult acne with Triplebiome biotech
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Cosmetic Business 2025: Berg + Schmidt flags global demand for fast-absorbing creams
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Cosmetic Business 2025: Quadpack reveals refillable and dispensing technology for beauty products
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