Tailoring silicone selection for high-performing hair care: Form and function

Silicones are versatile and dependable staples in hair care, backed by strong market data and consumer performance demands.In today’s fast-paced beauty industry, using the right silicones in the right way is key to creating products that deliver results and stand out.Beyond their well-known conditioning benefits, silicones also play a vital role in sensory, shine, restoration of hydrophobicity, color protection, heat protection, overall hair health, and consumer experience, enabling brands to differentiate themselves.This webinar explores how molecular weight, functionalization, delivery format, and formulation parameters influence deposition, and further influence various benefits, emphasizing performance across various hair types and product formats.