Clorox completes Gojo acquisition, bringing Purell into portfolio
Key takeaways
- Clorox has completed its acquisition of Gojo Industries, adding the Purell brand to its hygiene portfolio.
- The combined business will become Clorox Purell and remain headquartered in Ohio, US.
- The deal strengthens Clorox’s reach across both consumer markets and institutional hygiene sectors.
The Clorox Company has completed its previously announced acquisition of Gojo Industries, bringing the Purell hand sanitizer brand and Gojo’s broader hygiene solutions into Clorox’s portfolio.
The deal expands Clorox’s presence in the health and hygiene industry, expanding access to its products for everyday consumers and institutional users such as workplaces and health care facilities.
“We see a strong opportunity ahead as we bring together our leading brands, talented organizations, and complementary capabilities to deliver best-in-class health and hygiene solutions to consumers and institutional end users alike,” says Linda Rendle, chair and CEO of the Clorox Company.
Clorox says the acquisition allows it to bring together its experience in consumer brand-building with Gojo’s established B2B distribution and product systems for its institutional customers.
The combined business will operate under the name Clorox Purell. The Gojo business will remain headquartered in Ohio, US, and its existing facilities in Ashland, Cuyahoga Falls, and Wooster, Ohio, will continue their operations.
Carey Jaros, former president and CEO of Gojo, will lead the Clorox Purell business as its president. He says the Gojo team views the acquisition as an opportunity to scale the company’s global impact.
“Together, we’ll set new standards for health and hygiene and bring well-being to more people everywhere, creating long-term value with and for our partners and customers,” Jaros adds.
Health and hygiene
In other health and hygiene news, the European Chemicals Agency’s Biocidal Products Committee last month concluded that ethanol is safe for use in human hygiene products and surface disinfectants.
However, the committee did not conclude whether the substance has carcinogenic or reproductive properties because of a lack of relevant scientific evidence on ethanol’s exposure routes.
At the end of last year, researchers formulated a new alternative to traditional, drying alcohol-based sanitizers. Their formula showed that nitric oxide persists on the skin for a longer period of time, thereby giving an “extended protective effect.”
