FaceCake and Deka Lash Studios target augmented retail space with virtual lash try-ons
12 May 2022 --- Lash and brow service company Deka Lash and augmented reality (AR) retail provider FaceCake are offering consumers the chance to virtually try on the Deka Lash’s lash extensions for a time-efficient solution.
Using the software, consumers now have the option to try every lash style on a live video feed on Deka Lash’s website.
“We are very pleased to have an opportunity to get this technology to market. For consumers who have never tried Lash Extensions or wanted to try one of our new styles, FaceCake allows them to experience our products in a personalized and convenient way,” says Jennifer Blair, co-CEO and founder at Deka Lash.
View multiple lash styles at once
FaceCake offers an immersive experience with “never-before-seen” features.
Users can use new features where they can view multiple lash styles at once in live motion. Additionally, they can see the results before and after trying on the lashes.
“With its trademark Augmented Realism, FaceCake accommodates everyone’s facial features, allowing customers to see what their new lashes will look like during natural eye movement, even when they wink,” highlights FaceCake.
FaceCake is also aiming to evolve the traditional retail strategy for “try and buy” beauty products to an AR-based “try and book” system.
“It was important to virtually demonstrate down to the minutiae of individual lashes, giving the user the confidence to choose and book their lash service,” says Linda Smith, CEO and founder at FaceCake
Users can use new features where they can view multiple lash styles at once in live motion. Additionally, they can see the results before and after trying on the lashes.
eCommerce takes over
The rising global preference for eCommerce recently led to the acquisition of Scalefast by ESW, a global eCommerce service provider, expanding its direct-to-consumer services to strengthen the company across beauty, personal care and luxury brands.
Rising innovation in personal care are led by companies tying beauty with technology and artificial intelligence – expanding virtual try-ons across the space.
AR beauty expert Perfect Corp noted the influence of the COVID-19 pandemic on consumer consumption choices. The company found that lockdowns increased consumer demand for virtual hair color try-on. However, this habit persists even after the ease of social restrictions.
Similar to FaceCake, Perfect Corp. offers the beauty players to showcase its product offerings through virtual try-on. Its recent development includes hyper-realistic jewelry try-on, which detects facial movement and face angles.
The simulation is powered by its AgileFace proprietary technology, designed for facial and hand use for sunglasses, makeup and jewelry.
“As the retail world embraces the Metaverse, AR technology will be essential to create personalized and immersive experiences,” Alice Chang, CEO and founder at Perfect Corp., previously told PersonalCareInsights.
In other moves, digital company Revieve designed an AI Makeup Advisor experience through a collaboration with Shiseido, further improving the company’s makeup services to help consumers build a skincare routine.
Edited by Venya Patel
