Givaudan Active Beauty debuts Sericoside for youthful skin via cellular reprogramming

15 Sep 2021 --- Givaudan Active Beauty is launching a botanical active ingredient, coined Sericoside, that restores skin to its best version and promotes healthy aging through cellular reprogramming. 

“Sericoside is a pure molecule obtained from the roots of Terminalia sericea, a tree that grows in the miombo forest of Central and Southern Africa,” says Giada Maramaldi, personal care category manager. 

Sericoside is crafted by green fractionation and is marketed as resetting the skin’s cellular memory.

“Sericoside acts on multiple aspects of skin regeneration, activating many endogenous resources like antioxidant defenses to reduce under-eye bags and dark circles while also firming the skin,” Maramaldi explains.

“As an anti-aging ingredient, Sericoside acts on skin texture and density by reducing wrinkles, fatigue and roughness aspects.” 

Sericoside is crafted by green fractionation and is marketed as resetting the skin’s cellular memory.Botanical ingredients are popular with consumers for their “green” profile. PersonalCareInsights recently covered the green beauty trend, which is rising quickly due to its environmental appeal.

Testing its efficacy
When it comes to healthy aging, consumers want to see a reduction in lines, wrinkles and sagging skin, according to a Givaudan consumer study. About 75% of women consider these signs of aging the most responsible for looking older.

To respond to this concern, Givaudan Active Beauty presents Sericoside able to rejuvenate and regenerate the skin; two claims sought out by 66% of consumers when asked for the expected anti-aging benefits of a skincare product.

Clinically tested on volunteers, Sericoside demonstrates significant results when formulated at a low dosage of 0.5%. 

All indicators of aging were evaluated during the study. Skin elasticity and firmness were assessed by means of a cutometer on the right cheek at the baseline, on day 15 and day 30. 

After only one month of application, skin tonicity had improved by 19.8% and signs of fatigue decreased by 16.5%.

A positive effect was also visible on dark circles with 45% of the panel showing a perceptible improvement, along with a reduction in the volume of under-eye bags.

These results have inspired the company to develop a new marketing concept called Dream Contour.Eyeing NPD opportunities
These results have inspired the company to develop a new marketing concept called Dream Contour. It is an eye-contour cream powered by Sericoside to reduce the appearance of wrinkles and dark circles and restore a youthful look. 

This two-in-one cream is also formulated with Escin, a powerful natural ingredient crafted from horse chestnut, and Eliorelys, designed from cherry tree blossoms. It improves signs of aging while instantly reducing under-eye puffiness thanks to its smoothing blur effect.

The skin around the eyes is particularly thin and sensitive, with industry continuously coming up with formulations to improve signs of aging around it. In this space, BASF Care Creations launched Seanactiv, an ingredient based on organic-certified marine algae fucus vesiculosus, which improves signs of aging and fatigue around the eye contour. 

Slowing down signs of aging
In the health aging realm, Sofwave Medical recently received approval from the Korean Ministry of Foods and Drug Safety to market Sofwave’s proprietary Synchronous Ultrasound Parallel Beam technology for reducing the appearance of fine lines and wrinkles while also revitalizing the skin.

Meanwhile, DefenAge Skincare launched its 10 Luxe Hand & Body Cream, infused with defensin- molecules, the anti-aging skincare tech brand’s exclusive ingredient. The hand and body cream is designed to deliver the skin elasticity-enhancing molecules from the neck down in a multi-functional manner.

Vichy Laboratoires unveiled Minéral 89 Prebiotic Recovery & Defense Concentrate, which is formulated with prebiotics to fight visible signs of aging brought on by stress. 

By Kristiana Lalou 

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