BASF’s digital science specialists weigh in on how AI drives personal care evolution
17 Oct 2023 | BASF
As a growing industry catalyst, AI is being harnessed by brands and suppliers alike to best understand shifting consumer demands and preferences, while tailoring differentiated solutions adapted to evolving needs. Personal Care Insights speaks to BASF on how the company is harnessing AI to identify market gaps and offer smart solutions on selecting ingredients when formulating for today’s generation of consumers.
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