“Fragrance with benefits”: Scentmate by Firmenich pairs sustainability and emotional health
12 Jun 2023 | Scentmate by Firmenich
Adrián Argente, senior perfumery marketing, delves into two trends shaping Scentmate by Firmenich’s approach to functional perfumery. Alongside its efforts to scale the environmentally sustainable sourcing of perfume oils, the company is developing solutions that introduce an added functional wellness element to fragrances, which can improve consumers’ mental health and meet certain emotional needs.
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